The reactionary moves of the last 20 years lead me to believe that there is no faceless, shadow group running the WTS. If there is, they are the worst business men in the world. The organization lurches from point to point like a ship without a captain. I think the GB makes the decisions and they are surrounded by uncreative yes men who tell them what they want to hear. The legal department chimes in when necessary, although I'm not sure they're always listened to.
I'm as cynical a person as there is but they are too inept to be anything but misguided true believers who believe they have been selected by God to lead his people.
I could fix the business fairly easily and suggest in addition to some of the good ideas above:
1 - Institute tithing
2 - Greatly reduce printing operations including moving KMs and WT study articles digital format in countries where it makes sense. Move as much to digital as possible in 1 st world countries and reduce 3 rd world printings to basics. Eliminate the public WT.
3 – Drop the shunning and DF’ing policy, it costs too much to enforce in terms of donations. Better to keep bad JWs on the tithing rolls than to kick them out. Also, not having people confess their sins would protect the WTS from pedophile lawsuits. If they don’t know about it, they can’t be expected to act.
4 – Amend the door to door work to only pioneers and create a new pioneer category that is for say 15 a month people. You still want recruiting to keep the illusion of a world wide successful preaching work but you eliminate a big bulk of printed material. Also, amend door to door to be like the Mormons where they give you a tract and direct you to their website. Again cuts down on materials. Finally, charge for the literature that is ordered and pay any local taxes that are necessary. You just add the tax on to the purchase, it’s not that hard.
5 – Amend the blood policy to conscious matter to defuse the potential liability.
6 – Have local elders elected by the congregation. Again, eliminate the liability link to the mothership.
7 – Turn the new facility in Warwick into a small private college similar to BYU.
If the organization were run from a business prospective, you could see that some of these changes could be made and there would be a master plan to do them. As it is, they seem to be going on the whims of the GB and it shows.